Jennifer Lopez-I Luh Ya Papi featuring French Montana- Music Video Analysis

This music video is a pop video. The overall video has a small amount of performance and it is symbolic. However, we think that the finished product is slightly satirical as it subverts the stereotypes of rap and hip-hop music videos as there is voyeuristic treatment of the male bodies instead of the female bodies.



Throughout the music video Jennifer Lopez is the more dominant character as she objectifies the men, making them appear as sexual objets for the women which subverts the general subverts the stereotypical rap/hip-hop music videos where they voyeuristically objectify the female bodies.  However, she does flaunt her body from the way in which she is dressed (plunged jumpsuits etc.) She is also flaunting her wealth as the men stereotypically do in rap/hip-hop music videos. She does this through dancing on the driveway (which is in some ways the master shot)which shows the audience the property that she owns, and the cars (Ferrari's and Rolls, Royce's, she also has a large amount of chains that she puts on at 01:46. At 02:10 she is using a Nokia tablet to take photos of the man pulling himself out of the pool.


At 02:15 the camera goes to a medium shot of one of Jennifer's friends stood with her arms around the men who are stood around her wearing swimming pants, which is
again showing their bodies
off. However, it is also showing of the females body to a certain extent as she is stood posing with the men.





 As it returns to the chorus (02:16) it goes back to the master shot of Jennifer dancing with her back in dancers on the driveway in front of the cars and house. This is again showing off her wealth as well as subverting the stereotype of Andrew Goodwin's theory that is that the female bodies are always treated voyeuristically, as the men are cleaning her cars shirtless with some jewellery which connotes some wealth whilst she is sat in the background with her friends talking. There is also use of a graphic match 02:18

end of the vertical shot

During this part of the music video (02:25) there is also a vertical shot of Jennifer dancing in front of the pool which is again connoting her wealth. As the camera vertically moves up Jennifer's body you see her chains that she is wearing, she is also flaunting her body by the way in which she is dancing, this is due to the clothing that she is wearing and it is showing more of her body than usual items of clothing.


At 02:29 again shows the male body in a voyeuristic manner as he is stood washing the car and he rinses of the sponge over his body to make the water/soap run down his body, therefore making his body the focus of attention to the audience (especially the females. Also his muscles draw attention to him as his arms are extremely muscular as well as the lower abdominal area.

At 02:35 the setting of the music video changes to Jennifer on a yacht, which is also a stereotypical setting for rap/hip-hop music videos, but this time it subverts the stereotype as it is Jennifer who has the yacht and is  voyeuristically advertising the male bodies. The fact that she is on a yacht also connotes wealth as well as what she is wearing. Her sunglasses, earrings, rings and wrist cuff are all gold which is helping to connote wealth.

At 02:38 there is a medium shot, from a sideways angle of four males in swimming pants, walking up the yacht, most of their bodies are on show and they are tanned, this is subverting the stereotype of females being voyeuristically treated in music videos. There is then a medium shot from behind of the men which shows their bums (even though they are wearing swimming pants) and their muscular backs, this is again subverting the stereotype because it would usually be the females doing this. 




At 02:42 there is a close up used on one of the males in the music video, he is wearing swimming pants, sunglasses, bracelets, a watch and a necklace. This subverts the stereotype as well as attracting more of a female audience as he has a muscular body and he is on a yacht.

At 03:19 there is a medium shot of Jennifer with one of her friends and 2 males. This shot is also connoting wealth as Jennifer's friend is holding a gold bottle of champagne, the background is sky scrapers which makes the setting look as if it is an expensive place to be, and they are still on the yacht. The male bodies are also being shown which is again subverting the stereotype.

When French Montana starts his rap the audience is again shown a connotation of wealth as he is wearing a variety of chains, a ring and his watch looks expensive. When Jennifer is stood next to him, she is also connoting wealth as she has Gold bracelets and rings on as well as gold earrings. However, the lights in the background  make it appear as a stereotypical rap/hip-hop music video as if they are going to dance even though they just stand there whilst French Montana is rapping (stereotypical of a rap video).


At 03:54 the stereotype is backed up because French Montana has 2 girls dressed provocatively and they are also dancing in a provocative way. 






At 04:33 there is a graphic match of Jennifer dancing in a room of lights and then her stood in front of the pool dancing. The graphic match also connotes wealth as when she is stood in front of the pool you can see the yacht, her house and the pool. There is also males stood around the pool in swimming pants which is showing off their bodies.

At the end of the music video it returns to Jennifer sat on the sofa with her friends and her manager planning the music video saying how if it were a males music video it would be just like the one she did but voyeuristically treating the females bodies.

Jess Hunt