The audience for any music video is presumably linked to that of the artist; as it is often that the audience are inclined to watch the music video after being fans of the song or the artist already. However, a particularly captivating music video can attract a wider audience of keen interest.
Particular elements attract an audience to a music video, in particular the genre or theme. Our music video promises to carry the theme of loss, love, and heartbreak. This is clearly already provided and symbolised within the lyrics of our chosen song, Make It Without You by Andrew Belle, but will be reinforced by the narrative of our video. Our narrative will capture the lives of several different characters before and after losing someone of importance to them. We hope to make it an emotive video, and an idealism that many of the audience can relate to easily.
Andrew Belle's music undoubtedly attracts an audience who are fans of acoustic, slow music, which is very similar to that of popular artists like Ed Sheeran and such. For this reason, it can only be assumed that due to an existing fanbase, Belle would find an audience within his own success, regardless of the pull factor of the genre or narrative.
We would estimate that these fans/ followers would average between late teens (approximately 17) and perhaps up to the age of 40.
Music videos which hold similar values, and attract similar audiences to our own is that of Ed Sheeran who, as previously mentioned, makes acoustic music which is likened to that of Andrew Belle. His video for his song Give Me Love, follows a relative theme of love, and is emotive for the audience to view, as empathy is drawn from them throughout. Several of Belle's music videos already focus on relationships, therefore i think our video follows the existing theme. Because of this, i think that the existing fans of Andrew Belle's music and music videos would also be interested in our video.
Molly Masters
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