In order to comply with the Advanced Subsidiary specification, we ensured that we had feedback for both our music video and the ancillary texts with it: the CD digipack, and the poster. Below is a link to a Slideshare document which transcribes an interview with three people who gave feedback on our texts.
Feedback Analysis
1) What are your expectations of the acoustic/ folk genre?
From the responses to this question, we gathered that our audience's expectations are that of our existing ideas of the genre conventions. It seemed evident that the interviewees already had a clear idea in their heads of relative schemas of the genre, such as the colour schemes it was associated with. They also presumed that there would be a more abstract and less obvious cover to an acoustic/folk artist's CD cover. In turn, this meant for us that they would be able to easily relate our existing products as part of this genre.
2) Do our products conform to your expectations?
The interviewees all agreed that the products did indeed conform. This meant to us that our products would be easily recognisable as media texts, and the fact that they are not outlandish or too 'out there' means that the audience can distinguish them as part of the genre. To some, it may be their marketing goal to be different and to subvert and audience's expectations of the music or genre. However, in terms of Belle being a fairly unknown artist at the start of his career, we felt it valuable to conform to existing genres in order for him to be associated with the genre of music he is breaking into.
3) What do you think of the artist image?
The artist image was largely important for us to gain feedback on, as not only did we try to create a strong and engaging medium close up on the poster, but we had also used the same actor in our video too. After showing them the ancillary texts, the audience stated that the image was engaging due to the eye contact with the audience. They also thought that the colour scheme worked well with the natural colour of the image (red) to create something definitive and strong.
4) What do you think of the use of stills from the music video on the lyric sleeves?
After having seen the full CD digipack, we asked our interviewees what they thought of the images we had used as background for the lyrics. We decided to use stills from our video to create clear synergy between our products, and the interviewees agreed. One even asked as to whether the name sake of the album came from the video, to which the answer is yes, and said that this made a clear link and a reason for it to be so.
5) What are your opinions on the text layout and font of the CD?
We chose to present our text in a very abstract and unconventional way on the front cover of our CD digipack, purely because it conformed to the artistic sense of the genre, and created a link to Belle's existing media in the marketplace today. The interviewees said it was 'very creative' and made a very good point that because it is so abstract, it draws the audience in, having to make them look a little closer at the CD to read it. Also, the use of the same font all the way through the productions was obviously an effective use of synergy recognised by the audience.
6) What aspects of the texts are professional, like real media texts?
We sought to find out what our audience thought were the main definers of our ancillary texts which stood out as appearing just like any other media on the shelves today. The responses were very pleasing, the interviewees told us that the images that we had used were of a professional quality, and that the layout and structure of the CD made it look recognisable as a real media text (for example, the barcode and small print details).
7) All in all, do the texts reflect the genre correctly?
The main focus of the response to this question was the artistic feel to our products, and how that links in well to the existing genre conventions, making our texts recognisable as part of it, and also making them cohere as a trio. One comment in particular stood out for us, in that one interviewee said that 'its also unique, not just a copy of what's already out there'. This emphasized to us how we had achieved to create something professional and distinguishable as part of the correct genre, but also something entirely unique to Belle's own music.
Molly Masters
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